Adapting the UX process in order to deliver a great outcome within tight time and budget deadlines. Pragmatic design.
Assumptions and hypotheses, ideation workshops, sketching, prototyping, user testing, post-build monitoring and support
Using hypothesis led testing to iteratively improve people’s experience
At work: Leading cross-functional teams to create experiences that please users and stakeholders alike.
Outside of work: Hiking, wild camping, cycling – I recently cycled from London to Rome. Playing or watching sports. Running, eating Indian food, Guinness in the local. Gigs and festivals feel like home. Exploring the world.
I also like to take photos, here’s a link if you’re interested: