Ollie Barr

UX Designer, Leader, Pragmatist


Selected projects

Aviva Zero

Adapting the UX process in order to deliver a great outcome within tight time and budget deadlines. Pragmatic design.

Which? Homepage

Assumptions and hypotheses, ideation workshops, sketching, prototyping, user testing, post-build monitoring and support

A/B Testing

Using hypothesis led testing to iteratively improve people’s experience


About me

At work: Leading cross-functional teams to create experiences that please users and stakeholders alike. Championing design and collaborating with everyone to make better products.

Outside of work: Hiking, wild camping, cycling – I recently cycled from London to Rome. Playing or watching sports. Running, eating Indian food, Guinness in the local. Gigs and festivals feel like home. Most recently, exploring the world to help frame my own design decisions.

I also like to take photos, here’s a link if you’re interested: