
Adapting the UX process in order to deliver a great outcome within tight time and budget deadlines. Pragmatic design.

Assumptions and hypotheses, ideation workshops, sketching, prototyping, user testing, post-build monitoring and support

Using hypothesis led testing to iteratively improve people’s experience
At work: Leading cross-functional teams to create experiences that please users and stakeholders alike. Championing design and collaborating with everyone to make better products.
Outside of work: Hiking, wild camping, cycling – I recently cycled from London to Rome. Playing or watching sports. Running, eating Indian food, Guinness in the local. Gigs and festivals feel like home. Most recently, exploring the world to help frame my own design decisions.
I also like to take photos, here’s a link if you’re interested:
