Ollie Barr

UX Designer, Leader, Pragmatist


Selected projects

Aviva Zero

Shipped a self-serve policy tool on a fixed deadline. 53% of changes moved online within 3 months. 30% fewer complaints.

Which? Homepage

Redesigned Which?’s homepage to carry 6× more content. Article visits up 78%. Stakeholder chaos, resolved.

A/B Testing

Two hypothesis-led tests at Which?. One drove £18k in projected monthly revenue.


About me

At work: Leading cross-functional teams to create experiences that please users and stakeholders alike. Championing design and collaborating with everyone to make better products. Aligning stakeholders in tight deadline situations and getting the most out of data and research.

Outside of work: Hiking, wild camping, cycling – I recently cycled from London to Rome. Playing or watching sports. Running, eating Indian food, photography, drawing. Gigs and festivals feel like home. Most recently, exploring the world to help frame my own design decisions.

Send me an email:
olliebarr@hotmail.co.uk

LinkedIn:
www.linkedin.com/in/ollie-barr